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About Us


Welcome to The Baby Store Australia. We are an online store only, are 100% Australian owned and we ship all products from Australia. Our difference is simple, we aim to provide you big brand ticket items for less than what you would pay in the store. All conveniently located in one place.  We totally understand as parents ourselves that purchasing items like prams, car seats, cots and high chairs now involve a major investment. Not only that but there is just so much on the market that it can be very confusing even if you have the money to buy them.


Our easy to navigate website allows you to shop by category, brands and products.  All the products we sell are products that mums love to buy.


Most importantly the reason you probably landed on this site is that you have already done your research and comparisons and are ready to buy.


Check out our guides, and for more information on each product you are looking for and the latest information



We hope you enjoy our site and tell your friends that you can all save!


Innovative House Pty Ltd ABN 18 103 341 180 Trading As The Baby Store Australia

The Baby Store: Your Number One Destination for Quality Child Care Products

The Baby Store is the baby shop of choice for mums and dads who love child care products that combine smart design and high quality construction with unique looks. When it comes to essentials such as prams, car seats, cots, feeding accessories and toys, we’re your one stop shop – and our point of difference is simple. We aim to provide parents with a great choice of big brand ticket items in the one location, for less than you’d expect to pay in store! Australian owned and operated, we have one of the largest ranges of products in our baby shop. With over 200 exciting new products in stock at any one time. Whether you’re looking for a special gift for a newborn, or just want to stock up on the basics for your toddler, you’re sure to find what you’re looking for among our carefully selected range. We’ve based The Baby Store in Melbourne, and we offer free shipping on many selected products to most parts of Australia, including Perth, Melbourne, Sydney , Brisbane and Adelaide. No matter where you are located, it’s convenient and affordable to order online! As parents ourselves, we understand that you simply need affordable, quality products that get the job done. Therefore, we only stock products that we know and trust – we don’t sell anything we wouldn’t use ourselves. For more information on any of the products you see in our baby shop, please feel free to contact us.